Programmatic.
Monetisation.
Simplified. Amplified
With over 10 years of experience working for some of Australia’s largest and most successful programmatic publishers, managing annual advertising budgets of $30m+, adampliō are well positioned to set up your ad tech stack to deliver optimal outcomes - with minimal heavy lifting from the publisher side.
Adamplio utilise a variety of technologies including open source Prebid.JS and also proprietary wrappers and Prebid Extensions such as Rubicon's Demand Manager; Pubmatic's OpenWrap; Index Exchange's IX Wrapper; Google’s Exchange Bidding etc - ensuring publishers have the full range of choice to deliver maximum CPMs, fill rates and revenue via all available channels.
With full-stack implementation experience using Google Ad Manager and other Publisher ad serving platforms, and all locally available ad exchanges - we can ensure that no matter what infrastructure Publishers use - they can achieve top dollar for their inventory.
Adamplio offer a range of services to content creators - assisting Australian Publishers to better monetise their audiences and ad inventory using programmatic technologies & automation.
From developing Strategic Plans, to Project Management to full scale hands-on Implementation - Adamplio adapt to Publisher requirements to deliver the best possible client outcomes.
Our Publisher Services include:
Ad monetisation & Automation
We work with Publishers’ existing Sales & Ad Operations infrastructure to launch and optimise advanced monetisation strategies across all inventory types - offering support across operations/implementation, ad stack management, go-to-market strategy and business development.
We monetise all formats and sizes including:
IAB Standard Display/Banner Sizes
Custom Display/Banner Sizes
Video
Native
Rich Media
Programmatic Implementation
Whether you’re just getting started with monetising ad inventory using a single exchange (e.g. Google Ads), or are an advanced programmatic publisher with multiple exchange partners, inventory types and integrations - we’ve got the know-how to drive even more value from your ad inventory.
We can optimise your existing exchange setups, or setup new exchange relationships for additional bid density & monetisation opportunity. Publishers have the option to own all ad tech contracts - offering full transparency & portability.
Header Bidding ImplementATION
Our team are experts in Header Bidding - helping clients to maximise the sell through, yield and revenue from their inventory using the industry standard, open source Prebid.JS, or using proprietary exchange wrappers.
Upgrading to a header bidding setup has driven in excess of 20% revenue uplift for our Publishers.
Optimisation of existing header bidding setups has driven further revenue uplift in excess of 20% while, driving ancillary benefits of reduced timeouts and improved user experience.
Waterfall Optimisation
Even in the best optimised header bidding integrations - there are invariably a large number of impressions unfilled in the header auction. These impressions are often left to a single exchange or network to monetise at low CPMs, or revert to a traditional ‘waterfall’ setup.
Adamplio specialise in using custom implementations of Prebid.JS technology to better manage parallel non-header or ‘waterfall’ auctions - and have seen this drive incremental revenue uplift upwards of 15% for Publishers.
Ad Tech Audit
Ensure you’re getting the best return on your ad tech dollars, and using the best technology for your purposes with an ad tech audit.
We’re experienced in running RFI and RFP procurement processes for ad tech and mar tech - and can manage the whole process to make the selection process simple and stress free.
Ad Operations - Out Sourcing
Our in-house team of platform experts can man the tools on your behalf - providing core or incremental operations resource to assist with stack management; vendor setup; deal setup; optimisation; reporting etc
Ad Operations - In Housing
We specialise in creating optimised processes and best practices for in-house operations teams - equipping businesses with the technology and know-how to excel at operational delivery with high levels of throughput.
We’ll audit your existing workflows and implement recommendations to increase operational efficiency, running intensive training sessions with in-house teams and providing additional resource where required.
Our Publisher tech partners include:
